So, after 1 month of swtor, an avarage of 10 hours/day gameplayed ive hit level cap and cleared all the end game content on normal mode. I´ve now quit swtor and returned to wow (after 7 months of non-subscription) and here are my thoughts (in case you wonder how swtor was).
The leveling in swtor was amazing. This due to the choises we had and the voice over and the story (the story in wow is actually amazing as well, it was the way the story was told in swtor that made it so good). But as a player that wanted to reach end game fast i think it appeal even more to casual players.
The pvp in swtor was far worse then in wow. We had no decent target system (no target of target and the tab system didnt work properly). They had some nice ideas, but with 3 battlegrounds only it went boring after a while. Arena and rated battleground is really what people will miss when doing pvp in swtor (rated battlegrounds is just released in swtor though).
The voice acting makes the flashpoints/raids a bit more fun. But after 1-2 runs you just skip it anyway to progress faster and get your gear. No macros or addons makes the end game experience boring as !@#$, all you can do is avoid the mechanincs in the raid, no calculating your dmg via a damage meter, etc.
I think swtor appeal to the casual players more. The leveling progress is good and its an amazing game but wow is still in my opinion the best mmo out there. My biggest issues with swtor are the following:
1: No diversity between classes.
Tbh, the racials in wow makes you feel more special then the classes in swtor. 50% of the classes wear a lightsaber and at least 15% the same color as you do. The gear looks pretty simular between the classes and levels (at least if you roll a jedi), the siths got some epic looks though. And the abilities are way to simular, 25% of the classes got a sprint, almost 50% of the classes got a leap.
2: No macros/addons:
If you're a casual player i dont think this matters that much, but any theorycrafter or raider whos used to damage meters and addons will have a lacking end game experience. The dual spec is also something i missed a lot (had to be same spec in pvp and pve and the respecc cost was to expensive to try out new fun specs).
3: This is a problem i had (i bet many will disagree here) but the star wars universe is to dark. After playing swtor and comming back to wow its such a great experience again, colorful and awesome enviroment.
Final words: I think swtor will be a great game later on, but at the moment it aint even close to compete with wow end game. With mists of pandoria wow will add even more end game content (pokémon ftw?) and i think swtor will have a hard time to keep up. If your a casual player and would like to try out something new i would reccomend swtor for you but for the others i advice you to wait some and let bioware develop theyr mmo further.
To the wow community i would like to say, dont change your game or try to adapt to swtor. Many people are leaving but i think a lot will come back as well (as me and my freinds who tryed out swtor are). Thank you Blizzard for creating the best game ever created.